---
title: Managing growth and digital transformation in the retail industry
url: https://www.medius.com/resources/events-and-webinars/managing-growth-and-digital-transformation-in-the-retail-industry/
updated: 2026-10-20T10:16:55Z
---
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                                Events and Webinars

Nov 26

# Managing growth & digital transformation in the retail industry

                        November 26, 2026 | 09:00 - 09:30 AM Eastern Standard Time (EST) | 15:00 - 15:30 Central European Time (CET)

##### Overview

***Growth is exciting — until your finance systems can't keep up with it.***

As Matas Group grew, its accounts payable setup started working against it. Multiple AP systems. A solution too rigid to adapt or integrate cleanly. And a finance team spending more time keeping the machinery running than supporting the business.

In this session, Lasse Søegaard, Head of Finance Shared Services at Matas Group, shares the full story — where they started, what wasn't working, and how they moved to a single, flexible solution built for a growing retail business. He's joined by Rasmus Pedersen from Medius for an honest conversation about the decision, the rollout, and what's actually different day-to-day.

A real transformation, walked through step by step — the wins, the surprises, and what Lasse would tell anyone facing the same crossroads.

##### What you'll learn

- Why a fast-growing retailer outgrew its old AP setup — and the cost of multiple, disconnected systems
- What tipped the decision to change, and the criteria that mattered most: automation, control, compliance, and room to scale
- How moving to one flexible, global solution changed the day-to-day for the AP team
- The results Matas has seen so far — and where they're headed next
- Lasse's advice for other finance teams weighing the same move

##### Who should attend

Finance leaders, AP managers, and finance transformation teams in retail, consumer goods, and other fast-growing, multi-entity businesses — anyone whose systems are starting to feel like a limit rather than a lever.

Meet the Speakers

##### Register Now

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##### Good to know

Can't make it live? Register anyway — we'll send the recording to everyone who signs up.

## Speakers

Lasse Søegaard

Head of Finance Shared Services, Matas Group
lsoe@matas.dk

**Lasse Søegaard** leads the finance function at Matas Group, where he's guided the retailer's finance operations through a period of fast growth and digital change. He brings a practical, hands-on view of what it takes to modernise AP and finance systems in a scaling retail business.

Rasmus Pedersen

Head of Partnerships, Medius
Rasmus.Pedersen@medius.com

**Rasmus Pedersen** is Head of Partnerships at Medius, where he builds the partner network behind its cloud-based, AI-driven finance solutions. He brings over 20 years across SaaS, media, and advertising, with a track record of turning strategic partnerships into real growth.

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