How Did Pepsi Come To Own The 6th Largest Navy In The World? - A Cautionary Procurement Tale
- 11 Dec 2018
In our latest series, we explore numerous geopolitical and political issues that lead to supply chain issues for brands all the world.
In this piece, we'll tell you how in the 1960s, PepsiCo brought their fizzy drink into the hands of USSR consumers, while securing the 6th largest naval fleet in the world.